Music Business

Why Christmas in July?

There is no month on the calendar that is more important for my Christmas world than July. This month literally marks the start of my upcoming Christmas season. Those who know and share this type of work and life understand, but most are usually very confused. It is the time of the year where everyone I work with buckles in to get the next Christmas release out the door in time for the holidays.

I’m not kidding.

While most people on this side of the hemisphere are enjoying summer breaks, on the other side of the world it is wintertime. Thus providing credence to the “Christmas in July” phenomenon.

One thing that I think makes WAY more sense is the fact that in many languages, the word “Jul” means “Christmas.” So to have a month that is “Jul-y” has Christmas baked right in. Makes sense to me!

Cause this month is TRULY all about Christmas.